Anvil maps how your team actually works, then builds custom software around it. AI agents do the build. A real person — not a chatbot — is accountable for the result.

Start your diagnosticSee how it works

Tired of working around your tools?

Salesforce that does not fit your sales process

You spent months configuring it. Your team still logs deals three different ways. The software made the problem worse, not better.

Spreadsheets duct-taped to email

Manual imports. Version chaos. Someone is always working from last week's data.

Notion pages your team forgets to update

Great tool. Wrong job. Critical process knowledge lives in one person's head, not the system.

What if your software shaped itself to you?

How it works

Diagnose

A guided AI conversation maps your actual workflow — built by Daniel to ask the questions he'd ask in person. A 10-minute session surfaces what is costing you time.

Design

Anvil drafts a custom-system spec. You approve via your portal before any code exists.

Build

AI agents code through human-approved gates. A real person reviews every stage. You see every step live in your portal.

Integrate

Deployed and connected to your existing tools. The custom system fits how your team already works.

OUR OWN PRODUCT

Proof, not promises.

We don't just build AI software for small businesses — we ship and run it ourselves. Receva is a live AI phone receptionist we built, deployed, and put on the market. Go try it.

See Receva live →

BUILT ON PROVEN FRAMEWORKS

Built on proven frameworks.

Inspired by

The Mom Test

Rob Fitzpatrick

Pulls real pain from real conversations, not hypotheticals.

Inspired by

Spec-driven development

GitHub Spec Kit

Every requirement testable before any code exists.

Inspired by

Defect cost curve

Barry Boehm

Fixing at spec stage costs 100x less than at production.

Inspired by

Gated multi-agent

MetaGPT-inspired

Specialized agents validate each other; humans approve gates.

THE TEAM

Built by humans. Accelerated by agents.

Daniel Lopez, founder of Anvil

Daniel Lopez

Founder and Engineer

I'm an engineer who has been building automation solutions for SMBs since 2016. Every Anvil project crosses my desk for review. AI agents do the work. I make sure it works for you.

Spec agent

Drafts testable specifications from your diagnostic

Planner agent

Decomposes the spec into approvable tasks

Builder agent

Writes production code through gated PRs

Reviewer agent

Code-reviews every change before merge

Deploy agent

Ships to your domain with monitoring

What you walk away with.

Your project scope and investment land in your private portal after diagnosis.

Custom software that fits your team's actual process

Not a configured SaaS. Not a demo. A production system built around how you work, deployed and monitored.

Audit-ready GitHub repo you own

Documented code. No lock-in. Full transfer to your team.

Real-time portal, every gate and milestone

No black box. See progress, review specs, approve stages from your dashboard.

Human review through every stage

Not handed off. A real person's eyes on every gate from diagnostic to delivery.

Monthly iteration

As your business evolves, your system evolves with it.

Support after launch

You own the code — a documented GitHub repo, no lock-in — so you're never stranded; any developer can pick it up. The person accountable for your build is the person you reach when you need a change. Ongoing iteration is available as a retainer, scoped in your proposal.

Integration with the tools you already use

Your CRM, billing, calendar, ops stack. Anvil builds around your existing ecosystem, not against it.

Questions

Is this just AI? What if it gets it wrong?
Anvil is human-led. A real person reviews every gate. The AI agents accelerate the build, humans guarantee it works.
How is this different from Lovable, v0, Cursor, or Bolt?
Those are tools for developers. Anvil is a managed factory. AI agents do the build, humans approve every gate, you get a custom production system, not a demo.
How is this different from hiring a dev agency?
Faster, transparent, lower friction. You see the work in real time, approve every gate, and own the code. No 4-week meetings to start a project.
Do I own the code?
Yes. Full ownership of a documented GitHub repo. Anvil does not lock you into a platform.
What kind of business is Anvil for?
SMB owners with operational pain (sales, ops, fulfillment, billing, scheduling) who have outgrown generic SaaS but cannot justify a full dev team.
How fast?
Diagnostic in 10 minutes. From there, most custom systems land in 14 to 30 days through approved gates, depending on scope.
What if I do not like the spec or plan?
Every gate is your call. Reject and Anvil revises. Walk away if Anvil is not the right fit.
How is pricing handled?
The diagnostic is free. From there you get a custom quote built on your real scope — not a guess, with no obligation to build. You'll see the exact number before any code exists.

Find out what is possible in 10 minutes.

Start your diagnostic

Diagnostic free, scoped to your business, no commitment to build.